MANGALORE: A whole range of Nandini products, barring milk, could land up at the doorsteps of the citizens of this coastal district in the next three months. The Karnataka Milk federation (KMF) which launched this initiative for customers in Bangalore recently, and with success, is all set to usher this for consumers served by Dakshina Kannada Cooperative Milk Producers Union Ltd (DKMUL), which is in the midst of its silver jubilee year celebrations.
Making this announcement at the silver jubilee celebration of DKMUL here on Sunday, the chairman of KMF G Somasekhara Reddy said the e-marketing initiative of KMF has really taken off well in Bangalore since its launch. "We will introduce this facility within the next three months for the consumers in Mangalore and Udupi districts," he said, adding that one could order for all products of KMF marketed under the Nandini brand except for milk.
Noting that it has been a profitable time for farmers into dairying activities ever since the BJP government took over the state, Reddy said farmers are receiving anywhere from Rs 18 to Rs 20 per litre of milk sold by them through their milk producers cooperative societies to their respective milk unions. "The special incentive of Rs 2 per litre given to dairy farmers is a first initiative of its kind in India and we have disbursed Rs 800 crore to farmers," he said.
Taking a dig at his detractors who questioned his ability to run a milk federation given that he comes from a family into mining business, Reddy said the profit of KMF when he took over was Rs 7 crore. Today, it is Rs 30.10 crore, he said, adding the federation's turnover has surged from Rs 3,105 crore to Rs 5,080 crore. "It is my endeavour to see that the turn over of KMF reaches Rs 8,000 crore over the next couple of years," Somasekhara Reddy added.
The KMF has also set itself a target of procuring 50 lakh litres per day and milk producers unions in the state have been given their targets to help KMF reach its target, he said. The move to enter in to a MoU with Campco to manufacture and market Nandini brand of chocolates too has been a success. The Readers' Digest has given a certificate that this brand of chocolate is the best among milk chocolates, he said, adding that KMF has sold 15 tonnes of this chocolate so far.
Reddy also held out hope to daily wage employees with the milk unions and said all those who have worked for more than 10-15 years would be made permanent against their posts. Although they do not have the technical degrees, they have gained expertise in their area after working there for the past decade and more, he said, adding that the milk unions would go in for fresh recruitments only after dealing with the issue of these daily wage employees.